Rebound's Choices Program

Making the right choices, is not always easy
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Shkagamik-Kwe Health Centre (SKHC) is one of 45 communities across Ontario chosen to participate in The Healthy Kids Community Challenge. The Healthy Kids Community Challenge is an exciting initiative that unites communities with a common goal: promoting children’s health through physical activity and healthy eating. Over the next 3 years, SKHC will initiate new and enhance existing programs to give Aboriginal children in the Greater City of Sudbury and its surrounding communities a healthier start in life.
Run. Jump. Play. Every day.
As parents, we know that being active every day is essential for growing children. Lots of good things happen when our kids move more. Stronger muscles and bones. Greater focus and attention. Self-confidence. Better coordination. Active kids are happier, they sleep better, and they do better in school. Being active doesn’t have to mean planned, structured exercise. Or something complicated to add to your long to-do list. Children are active by nature. All you have to do is encourage that natural urge to ‘Run. Jump. Play. Every day.’

The Challenge

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The Solution

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Active play

 
Active play comes in many forms and varies with age. Active play is any unstructured, child-directed movement that children do for fun – playground games like tag, skipping or ball games for instance. The energy spent in play varies – it may be more or less vigorous than organized sports, but a child tends to do it longer, choosing for themselves when to rest. And it’s not just great for a child’s growing body – it has social and mental health benefits too.

Active play

Active play comes in many forms and varies with age. Active play is any unstructured, child-directed movement that children do for fun – playground games like tag, skipping or ball games for instance. The energy spent in play varies – it may be more or less vigorous than organized sports, but a child tends to do it longer, choosing for themselves when to rest. And it’s not just great for a child’s growing body – it has social and mental health benefits too.

Active play

Active play comes in many forms and varies with age. Active play is any unstructured, child-directed movement that children do for fun – playground games like tag, skipping or ball games for instance. The energy spent in play varies – it may be more or less vigorous than organized sports, but a child tends to do it longer, choosing for themselves when to rest. And it’s not just great for a child’s growing body – it has social and mental health benefits too.

Active play

Active play comes in many forms and varies with age. Active play is any unstructured, child-directed movement that children do for fun – playground games like tag, skipping or ball games for instance. The energy spent in play varies – it may be more or less vigorous than organized sports, but a child tends to do it longer, choosing for themselves when to rest. And it’s not just great for a child’s growing body – it has social and mental health benefits too.

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Corporate Rebranding

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Website Redesign

Day Turnaround

Amazing Result

Quick facts.

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Childhood overweight and obesity

  • Almost 30% of Ontario children and youth are overweight or obese
  • Childhood obesity is associated with an increased risk of chronic disease and premature death in adulthood
  • Unhealthy weights can influence self-esteem, social inclusion and mental health in children and youth

Active transportation

  • 58% of Canadian parents walked to school when they were children. Today, only 28% of their children do
  • Only 6% of Canadian kids take the recommended 12,000 steps per day
  • If children walked for all trips of less than 1 kilometre rather than being driven, this would add an average of 2,238 healthy steps to their day

Sports and organized physical activity

  • 79% of parents support their kids’ physical activity financially through things like fees and equipment. 64% take them to physical activities often or very often
  • A Canadian survey found that 60% of parents reported that the community facilities and programs available to them meet their child’s physical activity needs well
  • Canadian children who take part in organized physical activities or sports take an average of almost 1,700 more steps per day than children who do not take part
  • Mobile Sales 80% 80%
  • Website Traffic 50% 50%
  • Conversion Rate 75% 75%
  • Email Subscribers 60% 60%

The Results Were Amazing

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Live Project
To learn more about what is happening in your community, please contact: Teresa McGregor, Youth Coordinator
Teresa McGregor

Youth Coordingator

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